| PROJECTIONS: |
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|
| Subscription |
25,000 |
83.33% |
| Promotional / Complimentary |
2,500 |
8.33% |
| Newsstand |
2,500 |
8.33% |
| Total Average Circulation: |
30,000 |
100% |
| Ratebase: |
30,000 |
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| TOTAL PROJECTED AUDIENCE |
30,000 |
|
| Female / Male |
70 / 30 |
|
| Median Age |
29.1 years |
|
| Median Household Income |
$79,708 |
|
| Home Ownership |
87.9% |
|
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PET SPENDING TRENDS & INDUSTRY STATISTICS:
Estimated 2008 Sales within the U.S. Market
Over the past 10 years, the amount of money that pet owners spent on their pets in the U.S. has almost doubled. For 2010, it is estimated that U.S. residents will spend over $50 billion on their pets.
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Consumer Data compiled from :
American Pet Products Manufacturers Association (APPMA) 2009-2010 National Pet Owners Survey.
U.S. Pet Ownership & Demographics Sourcebook (2007 Edition)
US Census Data and MRI Spring 2008
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PETS AND THEIR FAMILES:
The number of dogs in the US is higher than the number of children in the United States and with 75% of dog owners considering their pet like a child or a member of the family these are serious consumers with deep pockets that cannot be ignored.
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